What does Monopoly & High School Popularity contests have to do with Social Media?

Yep, you read the title right! What does Monopoly & High School Popularity contests have to do with Social Media? Who can solve this riddle? Take a few guesses….

Okay, ready for the answer? “Welcome to your new Instagram Account”. I’m sure you have heard some buzz about Instagram “changing” and changing their algorithms on how posts are shown on your feed, and you have heard right. Facebook purchased Instagram back in 2012, so it has taken them only 4 years to turn things all around.

Currently on Instagram you see posts in chronological order; newest posts at the top of your page and oldest posts are at the bottom of your page. I personally like it that way. I like that people can see what is “Currently” going on with me and access that information easily. I don’t want followers to come to my page and see what happened 3 years ago first!! Am I the only one who feels this way? Hopefully not!

How does this affect you? Your followers and potential followers will not see what you are posting. They will not be interacting as much as they use to with your account, because your pictures might not be seen as much.

According to the New York Times article, they claim “The move is partly a function of Instagram’s popularity. The service is home to more than 400 million regular visitors, and Facebook hosts 1.59 billion monthly users. Companies have had to find better ways to deal with the sheer amount of content flowing through the networks on a minute-by-minute basis.

“On average, people miss about 70 percent of the posts in their Instagram feed,” Kevin Systrom, co-founder and chief executive of Instagram, said in an interview. “What this is about is making sure that the 30 percent you see is the best 30 percent possible.”

How is the best 30% something that happened a while ago? I want to think personally I am getting better as time goes on and so are my posts lol. So my newest posts should be seen first! Not last!

Here is what you can do in the meantime to make sure at least some of your loyal followers are seeing what you post. Have them click on your account to “receive notifications” when you post something. That way, they will be notified when you post something new, and not have to go searching through your page to the very end to find that adorable picture you just posted of Fluffy the cat learning to use the toilet instead of a litter box, just kidding!

The more I learn about this change on Instagram, the more I will share with you. In the meantime, make sure your followers get notified when you are posting!

XoXo, 

Ashley - BossBabeMom.com

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